Online ratings can be just as important to a REALTOR as they are to a restaurant or hotel. Consumers want assurance that they are making a good choice in hiring the right REALTOR, especially when it comes to buying/selling their life’s biggest investment. Market consensus proves that word-of-mouth is a powerful lead referral, but did you know 79% of consumers trust online reviews as much as as word-of-mouth reviews?
Today, there are many REALTOR review and ratings resources available such as Rank My Agent, Zoocasa and Agent Pronto. Within these sites, clients can leave testimonials and rate agents based on a 5 star system. In turn, clients can quickly browse, read and confidently select their future agent. Setting up an online profile and welcoming ratings & reviews can reap many benefits for your business:
- Testimonials are the most cost effective marketing tactic because they are free!
- Help you learn from your mistakes and the mistakes of others.
- Instils confidence and builds a positive online image
- Generate more leads!
To help things moving, create a profile and encourage your past and present clients to leave a service review. By doing so, you will increase your online exposure and credibility just in time for the next prospective client.